The Blog
Latest on the Blog
Read all about my author marketing strategies so you can build an author platform that you’re proud of.
What to Post on Instagram Before Your Book Is Published
One of the most common questions I get in my DMs and from clients is: "what am I supposed to post about before my book is in the process of being published?" and my answer is PLENTY! Before you have a book on its way to being published, your job is to build a...
Why Content Creation Feels So Hard
Does this sound like you? You made it your mission to post every day only to fall off the wagon the very next week. Or maybe you were in a good posting groove but then just gave up because you weren’t getting very much engagement on your posts and it felt like no one...
How to Market Your Book as An Introvert
Let's be real here, marketing is a really scary concept to begin with, but marketing as an introvert can feel even more daunting. Here are a few ways you can connect with your audience and market your book without feeling the urge to run back into your writing cave....
10 Biggest Mistakes Authors Make On Instagram
Putting yourself out there on social media can be a new and scary process for authors when it comes to marketing their books. Especially on a platform as visually driven as Instagram. In order to attract your ideal readers and build a strong author platform, there are...
Why You Need an Online Presence As an Author
You've probably heard that building a solid online presence is critical to an author’s success. Maybe you're new to the social media sphere or you're just not really sure why you even need a website or a newsletter. Here are a few important reasons why you should...
What is an Author Platform and Why Do You Need One?
According to MasterClass, an author platform is a writer’s ability to market their work, using their overall visibility to reach a target audience of potential readers. An author platform is extremely important for writers to have whether they’re self-publishing or...
Why Comp Titles Are Critical For Marketing Your Fiction Book
If you’re new to the book world, you might have seen the word “comp title” or seen authors mention how important comp titles are but what exactly is a comp title? Comp title is short for comparison title because you use them as a way to compare your book to other...
4 Reasons Your Followers Are not engaging with You
As an author, one of the most important factors in selling your book is your connection to your readers. You've tried everything you can think of but for some reason, no one is engaging with you. Here are a few reasons you might not be getting the best response...